Our story
Built on Decades of Experience. Powered by What’s Next.
RHY Consulting was founded on a simple observation: lower middle market companies deserve the same quality of strategic and capital advisory that Fortune 500 firms take for granted.
With more than 20 years of experience spanning startups to multinationals, London to New York, financial services to TMT, we bring institutional-grade rigour and a global network to every engagement — without the institutional overhead.
Ross Yehia-Hubbard
Founder & Managing Partner
Ross Yehia-Hubbard brings over 20 years of experience in alternative investments, capital formation, and strategic advisory services. His career spans family office management, institutional investing, and entrepreneurial ventures across the US, UK, and international markets. As Founder and Managing Partner of RHY Consulting LLC, Ross advises startups, SMEs, and alternative fund managers across TMT, Energy and Real Estate sectors. His practice focuses on business strategy, business development, financial consultancy, and M&A advisory for a select group of retained clients.
The team
People Who’ve Been There
Murphy Poindexter
Murphy brings over 15 years of experience across private capital advisory, cross-border transactions, and operational strategy spanning the US and Japan. A graduate of West Virginia University who also studied at Sophia University in Tokyo, he spent a decade in the Asia-Pacific region launching ventures and advising on financial structuring across renewable energy, technology, and media. Murphy has managed and executed deals across debt and equity covering hundreds of millions of dollars, and has held executive roles at both venture-backed and publicly traded companies. He combines deep deal-side experience with a practitioner's approach to AI-native workflows and advanced automation.
LinkedInBrad Bohling
Brad is a seasoned finance and markets professional with over 40 years of experience across global capital markets, alternative investments, and business development. Built on a foundation of 30 years in macro trading on Wall Street — including roles at SAC Capital Advisors and as founder of Bohling Capital Management — he brings deep expertise navigating market cycles and executing across asset classes. Brad has extensive experience in alternative asset fundraising, working closely with institutional investors, family offices, and select, high-quality networks. Known for a relationship-driven approach and a broad, trusted network developed over decades across financial and entrepreneurial ecosystems, he brings a strong commercial lens and strategic insight to every engagement.
LinkedInWhy RHY
What Sets Us Apart
We Practice What We Preach
The AI tools and workflows we recommend are the same ones we use internally every day. We don't theorize about transformation — we live it.
Principal Alignment
Our success-fee model means our incentives are aligned with yours. We succeed when you do, not when the clock runs out.
Right-Sized Attention
As a boutique firm, you get senior attention from day one. No institutional bureaucracy, no hand-offs to junior analysts.
Honest Counsel
If we're not the right fit for your situation, we'll tell you — and point you toward someone who is.
How we engage
Built for Results, Not Billable Hours
Monthly Retainer
Matched to your scale and scope, our retainer model gives you continuous access to senior advisory without the unpredictability of hourly billing. Flexible terms, clear deliverables, and a partnership that adapts as your needs evolve.
Success Fee
Our primary compensation is tied to outcomes. Whether it’s a capital raise, acquisition, or strategic milestone, the fee structure is tailored to the deal and designed so we only win when you do.
“We believe in getting paid for results.”